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Editorial


Telenovela Giants


Taking a look at the world of telenovelas


China
The giant market offers Chinese productions to four continents

Russia
Strongly going for it, NTV Broadcasting Company expands into other markets


Europe


Germany
Love stories with a happy ending captivate the audience

Deustche Welle is going for short formats

DORIMEDIA GROUP’s marvelous premises in Zurich, Switzerland

Italy
A format buyer, seller and co-producer

The creation of big forums and telenovela production sets

Switzerland
A change from German to American series Switzerland

France
In the telenovela business, dubbing is a key means of reaching the French audience


Austria
Local entertainment gains ground


Czech Republic
“Adapting was very useful to gain experience and grow”


Great Britain
The art of interactive TV, the return of game shows


Ireland
A tough market for telenovelas


Eastern Europe
Feel good and awareness programs



Latin America: Telenovelas, Fiction and Formats


Televisa
The cradle of telenovelas for 50 years

TV Azteca
I
nterview with Mario San Román, General Manager of TV Azteca.
“Mexican telenovelas maintain a position of pre-eminence”

Estudios Azteca
“There are mirages in the business of telenovela production and sales”


Investigation


It's time to play!


TVMASNOVELAS2006
Fourth World Summit of the Telenovela and Fiction Industry



Spanish TV

On the brink of a digital blackout A key moment for content evelopment.

Death of Primetime
Product Placement and other ways of making the most of the business.



TVMASNOVELAS2007
Fifth World Summit
of the Telenovela and Fiction Industry