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Editorial


Telenovelas Giants


Telenovela Stars


Taking a look at the world of telenovelas


Romania
Kings of prime time talk shows,
reality shows and entertainment

Russia
Searches for formats in
Latin America


Telenovelas, Fictions and Formats



Europe

Germany
A marketing hit that goes
beyond borders

“We seek cooperation with Latin
companies to develop telenovelas in
Germany”


Ex-Yugoslavia
Telenovelas: a sure success

Increase in the production
of local telenovelas

Asia
Korea
MBC Intensifies the production of
drama series for the whole world

Korean dramas look for new markets
in Asia, Russia and Latin America

Korean Broadcasting Institute
A vital support for the industry

Demand for educational programs

Supporting and promoting
its industry worldwide

China
On the road to new markets


The Philippines
ABS-CBN reaches more territories
in the global market


Latin America
Colombia
Transformation of the
traditional production
scheme. Miniseries on
an upward trend


Getting good ratings with
their own productions

Venezuela
From great manufacturers
to great buyers

Argentina
Telenovelas have increased
incomes for open television

Good stories, bad scoring

RCTV International
One of America’s biggest libraries

Telefe International
“Europe and Latin
America offer great
opportunities”

Only CEO's


Cris Morena Group
Exclusive interview with Cris Morena

Global Business


DORI MEDIA GROUP
Increasing sharply

DORI MEDIA DISTRIBUTION
Hierarchy in telenovelas

Latin America Writers Seedbed


“The telenovela is an incomparable vehicle of
communication and entertainment”

“Americans built up their TV talking to us about themselves”

The challenge of writing for
the US Hispanic market

Stella De La Rosa Writing for the European industry

Marketing & Promotion


Product positioning and integration
An increasing opportunity for formats

TVMASNOVELAS2006

Fourth World Summit
of the Telenovela and Fiction Industry